Brand DNA is Incredibly Valuable, and Surprisingly Fragile. (Here’s How to Protect It)
One founder. Four successful companies. Twenty years. The power of prioritizing beauty Brand DNA . The most valuable asset to properly […]
Industry Trends
Performance Performance Performance
In April, the global personal care industry gathered in Paris for In-cosmetics 2026. If you aren’t familiar, In-cos is a
The Future of Glycolic Acid Isn’t What You Think
In a presentation at this spring’s in-cosmetics Global in Paris, Vik Pandit of Phycus Biotechnologies took on a deceptively simple
Beyond “Plant-Derived”: From Whisper to Roar in Clean Beauty
Last summer, this story on Phycus in Happi made an important point: plant-derived is no longer enough in the clean
Clean Beauty Is Growing Up. Next-Gen Ingredients Are Forcing the Shift.
This recent story in Global Cosmetics Industry made it clear that clean beauty is no longer the headline story. Ingredients